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Desenio ❤ Scandinavian Homes

SNEAK PEEK! The 20th of September Desenio launches an exclusive collection of posters in collaboration with Jesper Laursen, the founder of Scandinavian Homes. We have met Jesper to talk about the upcoming collection, the process behind it and how his passion for interior design turned into a successful career.

Desenio ❤ Scandinavian Homes

SNEAK PEEK! The 20th of September Desenio launches an exclusive collection of posters in collaboration with Jesper Laursen, the founder of Scandinavian Homes. We have met Jesper to talk about the upcoming collection, the process behind it and how his passion for interior design turned into a successful career.
Desenio ❤ Scandinavian Homes

About the collection

What was your first reaction when you were contacted by Desenio?

I had a positive outlook for the collaboration, and felt we could make something great out of it, considering that we have a similar style and target audience.

I had known of Desenio from earlier, and have utilized posters in many of my styling shoots. Their selection is superior to others’, and their price point makes it affordable to switch out your art based on the seasons and dominant trends - something that may not be particularly appealing when you’ve spent hundreds of dollars on a piece of art.

Did you have a particular style in mind?

Since I have an affinity for photo art, it felt natural to incorporate photography in some form. Wall art plays a major role in the concept I have created through my styling, so it was important that the designs were in keeping with that of Scandinavian Homes.

How would you describe the collection?

I wanted to create a collection where all designs follow a common thread, and that is something I feel we have succeeded with! Black & white posters are timeless and go well with most design styles. I like that there are lighter motifs mixed in with darker ones.

The thought behind the collection is that the posters should go well enough together to combine on a gallery wall, and also great displayed alone or in pairs.

What does the work process look like?

It started with an initial meeting this past spring, and I immediately felt that we were on the same track. Desenio’s creative team have done a great job of realizing the style I described, and we got it right almost from the get-go. First, we decided on a genre, and then proceeded with motifs. I had decided on incorporating some different styles within photo art, and finally landed on a good mix of portraits, quotes and architecture.  

Quotes - a favorite of yours?

Haha, yes, I guess you could say that.

About Jesper Laursen

Jesper has had a knack for interior decorating for as long as he can remember, but didn’t know what to do with this interest while he was growing up.

“When I was younger and living at home, there wasn’t a whole lot to work with. But I am pretty sure I had the city of Finspång’s most styled boys’ room”, laughs Jesper.

At the age of 23, Jesper moved from Östergötland to Stockholm to start his realtor training, and that’s when his interest for interior design grew even stronger.

When he bought his first apartment, his passion for design got a lot of playing room, and when it was later time to sell, those 24 square meters were styled to perfection! The apartment received a lot of attention when it was listed on Hemnet, a leading real estate marketplace in Sweden, and Trendsenser, one of Sweden’s largest interior decor blogs, highlighted it on their series “Hemnetsgodis” (translates to “Hemnet-candy”). He was inundated with requests for styling services from friends and acquaintances, and Jesper started to look for a platform to share his work on. Instagram ended up being the perfect fit.

At first, he mixed photos from other design accounts in with his own photos, but quickly realized that his photos were the ones garnering the most likes and engagement.

“When I made the decision to go 100% with my own material the account took off - I received thousands of new followers weekly and requests came flying from left and right. I never finished my realtor training, but am happy that it lead me onto this path.”

The collection is available at desenio.com 20th of September. 

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